The Adidas has just announced its new product, the Energy Boost™ running shoes. Adidas known to be the leading sport brand in the world and a global leader within the sporting goods industry, offering a broad range of product around its core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey.
The release of their new product says it’s going to revolutionize the sports of running with its new technology the “ENERGY BOOST™. The innovation is centered on a proprietary cushioning material BOOST™, this material will allow the runner to feel continuous energy return, and this could mean an increase in your stride length. Increase in stride means increase in distance traveled. The impressive cushioning effect of this material will also help runners cushion every time your foot lands on the ground therefore reduces leg injury.
The material has also been proven to hold its performance even in the harshest condition, even three times more temperature-resistant than the standard EVA material. EVA is short for Ethylene vinyl acetate (EVA) a copolymer of ethylene and vinyl acetate, extremely elastic and have excellent toughness. If this is better than EVA then this would provide a more consistent and comfortable run than any existing shoes on the market today.
Bern Wahler Head of the Innovation for Adidas said, “As a revolutionary material, BOOST™ combines the usually conflicting performance benefits of soft and comfortable with firm and responsive cushioning. It almost makes the shoe come to life, and you will feel it from the first moment you put it on. It sets a new standard, not only for running shoes, but for the entire industry, and all products going forward”.
WOW, what a bold way to say it, if this is true then we might have a great shoe that could perhaps surpass all existing shoe in the market, I will not be surprise if runners would dub this “the running shoes on steroid” and the best part is, it’s practically legal.
Adidas did not just stop on boosting your run. Energy BOOST™ also goes beyond the revolutionary midsole technology. The upper on the Energy BOOST™ features Adidas techfit technology, which provides optimal comfort and support to the entire foot while in motion.
More features include a special mid-foot support frame, an extended TORSION® system to minimize roll for more stability, adiwear outsole to reduce wear in key soles areas and an external heel counter to maximize the heel fit and comfort.
The Adidas Energy Boost™ is miCoach compatible, it is a training tool developed by Adidas, this works in three part system with a stride sensor, a heart monitor, and a receiver that talks to you. It is practically a personal virtual coach.
Adidas Energy Boost™ retails at Php 7995 and will be available for pre-order at adidasboost.com from 15th until 24th of February. Pre-ordered pair will then be ready for pick up on the 27th of February at adidas Bonifacio Global City.
Running after 5:00 p.m. in the afternoon is the most available time for people who tend to work all day. This is the only available time for most of us who has work from 8 a.m. to 5 p.m. But did you know that the best time to run is in the afternoon?
Adidas did not just stop on boosting your run. Energy BOOST™ also goes beyond the revolutionary midsole technology. The upper on the Energy BOOST™ features Adidas techfit technology, which provides optimal comfort and support to the entire foot while in motion.
There are three ways to run. First is the Rear-foot Strike more commonly known as heel strike. Many people don't know this but most of the people who are new in running actually run on heel strike. Why people do this is because people are soo accustom running with their shoes that they don't feel the full impact of their heel landing on the ground. This is usually one of the major causes of leg injury. Imagine all your body weight hit that heel without any shoes eventually something has to give in. The other disadvantage of this type of running is when you move forward, your heel striking the ground produce a braking effect reducing speed and momentum.
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