Health conscious people are now choosing to drink coconut water than any other sport drink available in the market. What makes coconut water better than any other sport drink? Well coconut water contains low calories, it has two times higher potassium than Banana and it actually is fat and cholesterol free. People in the Running community actually say that this is evidently better than any sport drink available in the market plus as an added bonus it’s all natural.
Compared to typical sport drinks, coconut water has fewer calories, less sodium, but higher amount of potassium and it has less sugar than sport drink. Pepsi and Coca Cola already have their own brand for coconut water. They are hoping to capture P1 billion of the estimated P1.2 billion coco water market potential.
Pepsi has Tropicana Coco Quench which was unveiled last September 28, 2012. Their product will be available in 330 ml and one liter tetra-pak. Which will retail for P30 and P80, respectively.
Coca-Cola Co. in the other hand has plans to exercise its option in acquiring a majority stake in Zico, the No. 2 coco-water brand in the U.S. by sales.
As for me, Coconut in the near future is going to be a good business here in Cagayan de Oro, with its increasing health conscious sport drinker population. Local brand in the Philippines will eventually pop up and coco farmers will soon be a happy farmer.
Copyright © junelorde
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